ROKU vs NFLX: which stock is the better buy?
Roku, Inc. and Netflix, Inc., graded by the same fixed-weight model from live fundamentals — composite score, 12-month forecast, valuation, growth and margins, side by side. As of July 6, 2026.
On today’s numbers, Roku, Inc. grades higher — 70/100 vs 67/100. Tap either card for the full factor breakdown.
Metric by metric
| Metric | ROKU | NFLX |
|---|---|---|
| TradersQuant Score | 70/100 ✓ | 67/100 |
| Price | $142.43 | $77.65 |
| 12-mo base forecast | $219.93 | $75.55 |
| Implied upside | +54.4% ✓ | -2.7% |
| Bull / bear range | $284.29 / $181.33 | $102.01 / $60.17 |
| P/E | 104.6 | 24.6 ✓ |
| Forward P/E | — | — |
| Revenue growth (YoY) | +15.2% | +15.9% ✓ |
| Gross margin | 44.2% | 49.0% ✓ |
| Market cap | $21.1B | $327.0B |
| Sector | Communication Services | Communication Services |
✓ marks the stronger reading per metric (lower is better for P/E). Figures refresh continuously; research, not financial advice.
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ROKU vs NFLX — FAQ (2026)
Is ROKU or NFLX the better buy right now?
On the live TradersQuant composite score, Roku, Inc. (ROKU) currently grades higher at 70/100 versus 67/100 for NFLX. The score weighs valuation, growth, earnings quality, momentum, the macro regime, sentiment and balance-sheet risk — open each stock's page for the full breakdown. Research, not financial advice.
Which has more 12-month upside, ROKU or NFLX?
TradersQuant's 12-month base-case forecast currently implies +54.4% for ROKU and -2.7% for NFLX. Both forecasts are three-scenario models (bull/base/bear) refreshed continuously and graded on our public track record.
How is this ROKU vs NFLX comparison calculated?
Both stocks are scored by the same fixed-weight model — 20% valuation, 20% growth, 15% earnings quality, 15% momentum, 10% macro regime fit, 10% analyst sentiment, 10% balance-sheet risk — from live fundamentals and prices. No hand-picking: the same arithmetic runs on every stock we cover, and our systematic calls are graded in public against the S&P 500.