Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the…
An institutional-grade, numbers-driven thesis on HOG — generated on demand from live fundamentals, scores and forecast.
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As of August 16, 2026, TradersQuant's model rates Harley-Davidson, Inc. (HOG) 45/100 with a 12-month base-case forecast of $27.00 — -2.8% versus the current price of $27.78. Harley-Davidson, Inc. trades at $27.78 in the Consumer Cyclical sector, with a market capitalisation of $2.92B. The score blends valuation, growth, earnings quality and momentum into a single grade.
The 12-month analyst consensus price target for HOG is $27.00, implying -2.8% versus the current price. The model's 12-month scenario range runs from $28.32 (bear) to $40.73 (bull), with a base case of $33.89.
On the fundamentals, Harley-Davidson shows a P/E of 16.7, trailing revenue of $4.47B, revenue growth of -13.8% YoY, a dividend yield of 2.65%. This page also tracks HOG's short interest, institutional (smart-money) positioning and the options market — the same cross-signal view institutions watch.
HOG currently carries a TradersQuant composite score of 45/100, which we read as a cautious signal. The Wall-Street analyst consensus is "Hold". Our 12-month price target of $27.00 implies -2.8% from $27.78. This is research, not financial advice — always combine it with your own judgement.
The analyst consensus price target for HOG is $27.00, about -2.8% versus the latest price of $27.78. Consensus is based on 36 analysts.
TradersQuant's 12-month model forecast for HOG is a base case of $33.89, ranging from $28.32 (bear) to $40.73 (bull), an expected return of +22.0%. Forecasts are model estimates, not guarantees.
The TradersQuant price prediction for HOG over the next 12 months is $33.89 in the base case (bear $28.32, bull $40.73), versus today's price of $27.78. Unlike black-box prediction sites, every TradersQuant call is logged at the price and date it was made and graded publicly against the S&P 500.
We deliberately don't publish 2030 price predictions for HOG — no model can honestly forecast a single stock five-plus years out, and sites that do are guessing. TradersQuant focuses on a rigorous 12-month bull/base/bear range, refreshed continuously and graded on our public track record.
TradersQuant estimates HOG's fair value at $27.00, implying -2.8% of expected upside versus the current price.
Yes — Harley-Davidson pays a dividend yielding 2.65% (about $0.73 per share annually).
Data and model outputs are for research only and are not financial advice. Figures update continuously.
