Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its…
An institutional-grade, numbers-driven thesis on PRPL — generated on demand from live fundamentals, scores and forecast.
Member feature · 7-day free trial · no charge today · cancel anytime
As of July 4, 2026, TradersQuant's model rates Purple Innovation, Inc. (PRPL) 55/100 with a 12-month base-case forecast of $2.87 — +696.3% versus the current price of $0.36. Purple Innovation, Inc. trades at $0.36 in the Consumer Cyclical sector, with a market capitalisation of $39.2M. The score blends valuation, growth, earnings quality and momentum into a single grade.
The 12-month analyst consensus price target for PRPL is $2.87, implying +696.3% versus the current price. The model's 12-month scenario range runs from $0.23 (bear) to $0.41 (bull), with a base case of $0.30.
On the fundamentals, Purple Innovation shows trailing revenue of $468.7M, revenue growth of -3.9% YoY. This page also tracks PRPL's short interest, institutional (smart-money) positioning and the options market — the same cross-signal view institutions watch.
PRPL currently carries a TradersQuant composite score of 55/100, which we read as a neutral-to-watch signal. The Wall-Street analyst consensus is "Hold". Our 12-month price target of $2.87 implies +696.3% from $0.36. This is research, not financial advice — always combine it with your own judgement.
The analyst consensus price target for PRPL is $2.87, about +696.3% versus the latest price of $0.36. Consensus is based on 14 analysts.
TradersQuant's 12-month model forecast for PRPL is a base case of $0.30, ranging from $0.23 (bear) to $0.41 (bull), an expected return of -15.6%. Forecasts are model estimates, not guarantees.
The TradersQuant price prediction for PRPL over the next 12 months is $0.30 in the base case (bear $0.23, bull $0.41), versus today's price of $0.36. Unlike black-box prediction sites, every TradersQuant call is logged at the price and date it was made and graded publicly against the S&P 500.
We deliberately don't publish 2030 price predictions for PRPL — no model can honestly forecast a single stock five-plus years out, and sites that do are guessing. TradersQuant focuses on a rigorous 12-month bull/base/bear range, refreshed continuously and graded on our public track record.
TradersQuant estimates PRPL's fair value at $2.87, implying +696.3% of expected upside versus the current price.
Purple Innovation does not currently pay a dividend.
Data and model outputs are for research only and are not financial advice. Figures update continuously.
