AAPL vs GOOGL: which stock is the better buy?
Apple Inc and Alphabet Inc, graded by the same fixed-weight model from live fundamentals — composite score, 12-month forecast, valuation, growth and margins, side by side. As of September 14, 2026.
On today’s numbers, Alphabet Inc grades higher — 68/100 vs 63/100. Tap either card for the full factor breakdown.
Metric by metric
| Metric | AAPL | GOOGL |
|---|---|---|
| TradersQuant Score | 63/100 | 68/100 ✓ |
| Price | $332.27 | $338.50 |
| 12-mo base forecast | $432.48 | $536.82 |
| Implied upside | +30.2% | +58.6% ✓ |
| Bull / bear range | $515.54 / $384.42 | $634.22 / $484.10 |
| P/E | 37.6 | 17.1 ✓ |
| Forward P/E | 34.9 | 19.3 ✓ |
| Revenue growth (YoY) | +14.2% | +20.1% ✓ |
| Gross margin | 48.6% | 60.9% ✓ |
| Market cap | $4.85T | $4.17T |
| Sector | Technology | Media |
✓ marks the stronger reading per metric (lower is better for P/E). Figures refresh continuously; research, not financial advice.
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AAPL vs GOOGL — FAQ (2026)
Is AAPL or GOOGL the better buy right now?
On the live TradersQuant composite score, Alphabet Inc (GOOGL) currently grades higher at 68/100 versus 63/100 for AAPL. The score weighs valuation, growth, earnings quality, momentum, the macro regime, sentiment and balance-sheet risk — open each stock's page for the full breakdown. Research, not financial advice.
Which has more 12-month upside, AAPL or GOOGL?
TradersQuant's 12-month base-case forecast currently implies +30.2% for AAPL and +58.6% for GOOGL. Both forecasts are three-scenario models (bull/base/bear) refreshed continuously and graded on our public track record.
How is this AAPL vs GOOGL comparison calculated?
Both stocks are scored by the same fixed-weight model — 20% valuation, 20% growth, 15% earnings quality, 15% momentum, 10% macro regime fit, 10% analyst sentiment, 10% balance-sheet risk — from live fundamentals and prices. No hand-picking: the same arithmetic runs on every stock we cover, and our systematic calls are graded in public against the S&P 500.