AMZN vs GOOGL: which stock is the better buy?
Amazon.com, Inc. and Alphabet Inc., graded by the same fixed-weight model from live fundamentals — composite score, 12-month forecast, valuation, growth and margins, side by side. As of July 6, 2026.
On today’s numbers, Alphabet Inc. grades higher — 72/100 vs 64/100. Tap either card for the full factor breakdown.
Metric by metric
| Metric | AMZN | GOOGL |
|---|---|---|
| TradersQuant Score | 64/100 | 72/100 ✓ |
| Price | $242.67 | $359.91 |
| 12-mo base forecast | $292.28 | $526.89 |
| Implied upside | +20.4% | +46.4% ✓ |
| Bull / bear range | $371.44 / $244.05 | $636.35 / $471.39 |
| P/E | 28.6 | 27.2 ✓ |
| Forward P/E | — | — |
| Revenue growth (YoY) | +12.4% | +15.1% ✓ |
| Gross margin | 50.6% | 60.4% ✓ |
| Market cap | $2.61T | $4.35T |
| Sector | Consumer Cyclical | Communication Services |
✓ marks the stronger reading per metric (lower is better for P/E). Figures refresh continuously; research, not financial advice.
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AMZN vs GOOGL — FAQ (2026)
Is AMZN or GOOGL the better buy right now?
On the live TradersQuant composite score, Alphabet Inc. (GOOGL) currently grades higher at 72/100 versus 64/100 for AMZN. The score weighs valuation, growth, earnings quality, momentum, the macro regime, sentiment and balance-sheet risk — open each stock's page for the full breakdown. Research, not financial advice.
Which has more 12-month upside, AMZN or GOOGL?
TradersQuant's 12-month base-case forecast currently implies +20.4% for AMZN and +46.4% for GOOGL. Both forecasts are three-scenario models (bull/base/bear) refreshed continuously and graded on our public track record.
How is this AMZN vs GOOGL comparison calculated?
Both stocks are scored by the same fixed-weight model — 20% valuation, 20% growth, 15% earnings quality, 15% momentum, 10% macro regime fit, 10% analyst sentiment, 10% balance-sheet risk — from live fundamentals and prices. No hand-picking: the same arithmetic runs on every stock we cover, and our systematic calls are graded in public against the S&P 500.